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Candella’s Mission: How Sand Candles Support Clean Water Projects in Sub-Saharan Africa

Every Candella purchase supports clean water projects in sub-Saharan Africa through The Water Project. Here’s our mission, why we chose it, and the impact so far.

3 min read

When Candella relaunched in 2023 with sand candles, we were on a mission to do more than make a beautiful product. We wanted every purchase to mean something beyond the candle itself.

That led us to The Water Project — and to a commitment we’re proud to stand behind.


Why Clean Water?

Globally, 1 in 9 people lack access to clean water. In the communities we support in sub-Saharan Africa, the challenge is even more acute — nearly every person faces it daily.

Access to clean water isn’t just a health issue. It’s the foundation for everything else:

  • Education — Children spend hours each day walking to collect water from contaminated sources, missing school entirely
  • Health — Contaminated water carries disease, causing illness that ripples through entire families and communities
  • Food security — Clean water enables more abundant crops and reduces hunger
  • Economic opportunity — Time spent collecting water is time taken from livelihoods, perpetuating cycles of poverty

When a community gains access to clean water, all of these things begin to change — often within months.

Children in sub-Saharan Africa — clean water access changes everything


Our Partnership with The Water Project

Candella partners with The Water Project — a nonprofit organization that funds and builds sustainable water solutions in sub-Saharan Africa, with a focus on long-term community ownership and maintenance.

What makes The Water Project different is accountability. Every project is tracked, reported on, and followed up — so donors and supporters can see exactly where the money goes and what it builds.

→ See Candella’s contributions to The Water Project


What Clean Water Access Actually Changes

The impact of a single clean water project extends far beyond the well itself:

  • Children — especially girls — return to school instead of spending hours collecting water
  • Families stop drinking from contaminated streams and ponds
  • Illness rates drop, reducing healthcare costs and lost workdays
  • Women reclaim time previously spent on water collection, investing it in their households and livelihoods
  • Communities gain the stability to plan for the future

These aren’t abstract outcomes. They’re documented, reported, and visible in the communities The Water Project serves.


How Your Purchase Contributes

When you buy from Candella, you’re not just choosing a refillable, lower-waste candle. You’re contributing to something that matters beyond your home.

We believe a candle brand can be beautiful, sustainable, and meaningful. That’s the standard we hold ourselves to.

The Discovery Scent Bundle is the easiest way to start — four curated scents, a format designed for reuse, and a purchase that contributes to clean water access in sub-Saharan Africa.

→ Shop the full Candella collection

 

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FAQ

Frequently asked

How does Candella support clean water projects?
Candella partners with The Water Project, a nonprofit that funds and builds sustainable water solutions in sub-Saharan Africa. A portion of every Candella purchase contributes to this initiative. You can see our group’s contributions directly on The Water Project’s website.
What is The Water Project?
The Water Project is a nonprofit organization that provides sustainable water solutions to communities in sub-Saharan Africa. They focus on long-term community ownership, maintenance, and transparent reporting so every project can be tracked and verified.
Why did Candella choose clean water as its cause?
Clean water is foundational — it affects education, health, food security, and economic opportunity simultaneously. Addressing water access creates ripple effects across every other area of community wellbeing. It felt like the most meaningful place to direct our impact.
Is Candella a sustainable brand?
Yes — across multiple dimensions. Our sand candles use RSPO-certified palm wax, eliminate single-use containers, and are refillable by design. Our social mission supports clean water access in sub-Saharan Africa.
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